Document Type : Research Paper
Authors
1
PhD Candidate of Architecture, Department of Architecture, Faculty of Engineering and Technology, North Tehran Branch, Islamic Azad University, Tehran, Iran.
2
Associate Professor, Department of Architecture, Faculty of Engineering and Technology, North Tehran Branch, Islamic Azad University, Tehran, Iran.
3
Associate Professor, Department of Urban Planning, Faculty of Civil Engineering, Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Abstract
Beauty trends and preferences are highly dependent on the audience's visual perception mechanism. The personality evaluation item is one of the very important criteria, which, in addition to being rooted in individual teachings and experiences, is also directly related to the brain and perception system. It is a definite manifestation of the complications of brain and nerve physiology. On the other hand, the factors of harmony and contrast are two important criteria for distinguishing visual works, which is a fundamental indicator in screening the type of visual works. The relationship between these two has always been the subject of study. The evaluation criteria in studies are so diverse and based on personal tastes that not only the possibility of clear conclusions is not possible, but in some cases it creates contradictions in concepts and theories. However, using neurostatic science, cognitive science and major and penetrating measurement indicators, more reliable results can be achieved to a significant extent. Therefore, the question is raised, based on personality indicators, contrast and harmony, from the perspective of cognitive science: what is the relationship between personality and visual tendencies? And also, what is the dominant tendency?
The purpose of this research is to find the relationship between introverted and extroverted personalities with aesthetic tendencies and mental structure in accordance with cognitive science studies. This research is a descriptive analytical type with causal-comparative studies that were carried out using a questionnaire and performing statistical operations. The research is also classified as a cross-sectional survey and the applied research is considered descriptive in terms of how data is collected.
Personality variables and aesthetic divisions were obtained through the content analysis of each of the relevant scientific fields and tested based on cognitive science. Based on the obtained results, it can be said that there is a significant correlation between the personality components and the type of visual works, in such a way that the introverted personality pays more attention to contrasting, complex and tense architectural works of art than extroverts. While a considerable majority of extroverts tend to prefer harmonious and harmonious works. Extroverts have an objective view of the outside world or reality. This source of inspiration is nature and the outside environment in the sense of tendency towards harmony. Therefore, it seems that there is a significant relationship between the audience's personality and their visual orientation. This issue is related to the differences in the nervous structure and the perceptual system of these two types of personality.
The point is that in the independent study of the introvert community (without comparison with other personality types), almost more than half of the introverts showed a tendency towards harmony. Therefore, introverts tend to show more tension compared to the extrovert community. Thus, the second part of the first hypothesis needs to consider the subtle point that introverts show a greater tendency to conflict in their works compared to extroverts. This does not mean their pure and maximal tendency to conflict.
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